Most Celebrities in Ghana have been good with endorsements as it plays major role in their successful carrier.
One of the channel of brand communication is endorsement, in which celebrities acts as the brand spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society, or expertise in the field to the brand.
In an industry like that of Ghana where there is very high proliferation of local, regional and international brands, celebrity endorsement was considered to provide a distinct differentiation.
But some time now, a lot of upcoming brands have moved onto this celebrity endorsement bandwagon, Despite the fact that, endorsements have taken on a quasi-industry stature.
partnerships like this are often expensive depending on the brands involved, this ranges from paying for image rights to voice, and video endorsements, brand ambassadorial roles come in different forms.
Examples like Cristian Ronaldo, Messi, Michael Jackson, and several other stars around the world, Ghana is no different from this phenomenon.
Nana Ama McBrown
There is no doubt that, Nana Ama McBrown is a household name in Ghana, especially in the industry of advertising.
Nana Ama McBrown is an actress and a TV presenter, the renowned Tv personality has partnered with numerous big brands in the country inking her name as one the celebrities with a lot of endorsements.
Her good personality make her an ideal brand ambassador as brands like Tasty Tom, Hisense Electronics, Softcare, Royal Drinks, UMB Speed App, Roma Insecticide, MiLife Insurance, Mcberry biscuits, Daffy’s, and many more have all been associated with the actress.
Mikki Osei Berko
Known for his comic personality, Mikki Osei Berko popularly called DadaBoat is another big name when it comes to commercials in Ghana, his creativity and ability to project products and services through his comic character are amazing.
Furthermore, his style and his charisma make him a good sort after in the industry too as he currently partnered with Heaven Insecticide Spray and Coil, Club Beer, MTN, Kabfam Electronics, and others.
Jackie Appiah is another house hold name when it comes to the industry of advertising. She is a top pick as brands seems to be going after her over two decades, she has consistently been used to selling everything from food products to beauty items, to services, and many more.
Some of her endorsements include Omolewa Cosmetics, Adonko Hand Sanitizer, UB Hair Relaxer, Ghandour Cosmetics, IPMC, Glo, Reggy True Vine, Orca Decor, SussanChannel beauty, Gino, Kleesoft, Perla mineral water, and many more
Akrobeto is another big name as he is loved by many for his hilarious persona, he is an actor, comedian, and TV presenter whose ability to combine English with Twi in a funny manner is amazing.
The popular actor has in recent times built a brand for himself that attracts other brands that seem to share similar qualities.
He recently has these partnerships under his belt, This Way Chocolate Drinks, End Point Homeopathic Clinic, Dr. Caesar Lina Tea, HD Plus, Vodafone, and Delux paint.
Kwadwo Nkansah ,who is known in showbiz as Lilwin is undoubtedly a talented actor and musician in Ghana who is gaining grounds for his ability to excel in this field.
The Kumasi based actor has over the years become a favorite of many Ghanaians, his comic character makes him attractive to brands who have partnered with the actor to achieve a common goal as he has worked with brands like MTN, No8 Snacks, Bel Malt, Mcberry biscuit, and EbetGH.
His deals these big firms with huge sums of remuneration for the celebrity, however, details of the earnings of each of them cannot be given out.